Social Listening & Engagement Manager - Japan & South Korea

Company: Coca-Cola HBC
Location: Pullman
Posted on: May 25, 2023

Job Description:

The Coca-Cola Company is a 135+ years old total beverage company, offering over 500 brands in more than 200 countries and territories. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We're also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter (@CocaColaCo), Instagram (@thecocacolaco), Facebook (@thecocacolaco) and LinkedIn.Position Overview:The Coca-Cola Company (TCCC) is transforming its approach and capabilities as it relates to social listening & engagement service provision. Specifically, we are creating a Marketing and Public Affairs Communications & Sustainability (PACS) cross-functional team that enables us to proactively engage directly with our consumers, turning this marketing and consumer connection into a competitive advantage. Next generation listening and publishing capabilities are at the heart of this transformation and TCCC is building a dedicated global leadership team to ensure the provision of an end-to-end social listening and engagement platform across all markets.We are looking for an experienced and passionate Social Listening & Engagement Manager, who will be supporting social team that runs the social media marketing operations for the J&K Operating Unit (OU). The social team are responsible for planning, implementing, managing, and monitoring the social media strategy for the company to increase brand awareness, engage in proactive positive consumer interaction, and build relationship with influencers and external stakeholders.Function Related Activities/Key Responsibilities:

• Be the key enabler of the biggest transformation in The Coca-Cola Company within Marketing and Public Affairs, Communication and Sustainability (PACS) by championing and driving the Social Listening & Engagement transformation initiatives across Japan & Korea OU
• Envision and operationalize the roadmap to turn the global Social Listening & Engagement Platform Services function into the #1 consumer relationship function at The Coca-Cola Company
• Design, develop, implement, and manage our social media strategy that are aligned with business goals
• Expand social touchpoints across all channels where can trigger consumers' awareness, engagement, and purchase action throughout the consumer experience
• Plan, manage, and publish social media content, and analyze with KPI tracking on always-on, campaigns, and community management by leveraging our social media marketing tools (Sprinklr, Netbase, etc)
• Develop innovative solutions to improve and increase consumer engagement on digital platforms to help grow brand metrics and organic brand advocacy
• Oversee and manage our branded social media accounts across most relevant social platforms and across our portfolio
• Perform monitoring on social conversations and trends to gain insights on audience preferences and sentiments through social listening and analytics
• Drive and support Studio X Implementation for Social Listening and Engagement integration on J&K OU experience loop with WPP
• Stay up to date with latest social media best practices and technologies, bringing those learnings to help build best-in-class consumer engagement capabilities internally
• Be the key point of contact and connector with internal cross-functional teams (Category, Frontline Marketing, IMX and PACS)Education Requirements:Minimum bachelor's degree required Related Work Experience:
  • 10+ years of work experience preferred
  • Proven work experience in, and passion for, social media marketing, Integrated Marketing Communication, or similar role
  • Fluent in Japanese (Native-level), Great written, verbal, and interpersonal communication skills in English is preferred.
  • Ability to work in agile cross-functional teams and effectively collaborate with regional teams, key stakeholders, and external partners
  • Experience working in cross-functional and cross-geographical teams is preferred. Experience working with local markets and/or the bottler is considered an asset
  • Experienced people/performance management of small to mid-size teams
  • Proven decision-making, multi-tasking, influencing, and problem-solving skills
  • Hands on experience in content management and ability to lead the team to deliver creative content.
  • Ability to analyze data to establish and monitor performance metrics, determine resource needs, and manage cost to serve
  • Ability to translate data into insights, especially those related to social conversations and to the changing consumer preferencesWhat we bring to you: -Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Costa Coffee, Innocent, Simply,Fairlife& Topo Chico. -Expansive & Diverse Customers:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant -Purpose Driven:Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products. -Global Connections:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others. -Community of Belonging:We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviours and how you can bring them to life in your next role at Coca-Cola.Skills:Influencing; Social Media; Interpersonal Communication; Taking Initiative; Communication; Social Media Strategies; Media Strategies; Problem Solving; Analytical Thinking; Social Media Content Management; Strategic ObjectivesOur Purpose and Growth Culture:
    We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
    
    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Keywords: Coca-Cola HBC, Spokane , Social Listening & Engagement Manager - Japan & South Korea, Executive , Pullman, Washington