Digital Content Strategist
Company: Gonzaga University
Posted on: June 10, 2021
This position is the primary copywriter and content strategist
on the University's web management team, within the central
Marketing and Communications department. This role creates and
manages digital content that engages visitors and supports user
journeys across our public website, (gonzaga.edu), intranet (myGU),
blogs, and other digital channels.
This role blends excellent planning, copywriting, storytelling,
editing and web publishing skills with an understanding of user
needs and University objectives to produce engaging, effective
digital experiences. This position will produce many different
types of online (and, sometimes, offline) content, including news
and feature stories, landing pages, degrees and programs content,
messages from University leadership, blogs, email campaigns, online
ads, video scripts, podcasts, and emergency communications. This
position uses web analytics, search engine optimization (SEO) and
others tools to report on and understand how our content,
campaigns, and sites are performing, while also providing strategic
recommendations for improvement.
The right person for this role will be experienced in and
passionate about the digital space, an experienced writer,
comfortable transforming academic writing into compelling web
content, and deft at applying brand voice and tone to all content.
The ability to collaborate with partners across the University
others and guide great online experience through the interplay of
text, graphics, and interactivity is also important. As part of a
Marketing & Communications department focused on finding solutions,
a customer-service orientation is vital.
Keywords: Gonzaga University, Spokane , Digital Content Strategist, Other , Spokane, Washington
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