Digital Content Strategist

Company: Gonzaga University
Location: Spokane
Posted on: June 10, 2021

Job Description:

This position is the primary copywriter and content strategist on the University's web management team, within the central Marketing and Communications department. This role creates and manages digital content that engages visitors and supports user journeys across our public website, (gonzaga.edu), intranet (myGU), blogs, and other digital channels.

This role blends excellent planning, copywriting, storytelling, editing and web publishing skills with an understanding of user needs and University objectives to produce engaging, effective digital experiences. This position will produce many different types of online (and, sometimes, offline) content, including news and feature stories, landing pages, degrees and programs content, messages from University leadership, blogs, email campaigns, online ads, video scripts, podcasts, and emergency communications. This position uses web analytics, search engine optimization (SEO) and others tools to report on and understand how our content, campaigns, and sites are performing, while also providing strategic recommendations for improvement.

The right person for this role will be experienced in and passionate about the digital space, an experienced writer, comfortable transforming academic writing into compelling web content, and deft at applying brand voice and tone to all content. The ability to collaborate with partners across the University others and guide great online experience through the interplay of text, graphics, and interactivity is also important. As part of a Marketing & Communications department focused on finding solutions, a customer-service orientation is vital.

Keywords: Gonzaga University, Spokane , Digital Content Strategist, Other , Spokane, Washington